The Story Economy Blog

I had an enlightening lunch the other day. I was with two colleagues, and we were talking about social media. One of these colleagues is what I would call “off the social media grid”: no Facebook, Instagram, or Twitter, a little-used Pinterest…

My kid keeps getting nervous and crying in the mornings before school. Kindergarten is practically over. I don’t know why we’ve come back to the nerves he started the year with. But here we are. My tendency—as any parent’s would be—has been…

Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…

I recently spent 9 months in therapy, the major goal of which was to stop judging (hating) myself. There were other goals. But that was the one that brought me. On what would become my last visit, I recounted a story for my therapist. I told her…

“What’s your business called?” she asked. I felt dread. I hate this question. Actually, what I hate is not having an answer. What kind of business owner doesn’t even have an answer to this most basic question? Actually, I have an answer. It…