The Story Economy Blog

If you’re following along, you’ll remember that last week, I wrote about how businesses over-rely on things like bullet points and features and benefits (the what and how) in their marketing copy, instead of clearly expressing their WHY. In doing…

The clich√© is that running a business is a marathon, not a sprint. It’s not a bad¬† saying. I mean, I’ve run marathons, and I get that things take the time they take. But that’s last generation’s metaphor. I think I’ve got one that…

My brothers and sisters (and even my own mother!) have sometimes accused me of being a diva. I know it’s their way of teasing me because I’m the youngest (of 7!), and I didn’t have to share bathwater or a bedroom. Yes, it’s true that by the…

I am so excited you’re all here! Many of you getting this very first newsletter are family or friends (thanks for signing up!). But some of you, I just met. And since it’s always good to share interesting details about yourself when you meet someone,…