The Story Economy Blog

Everyone has a bad customer service story. Actually, everyone has multiple bad customer service stories. One for every day of the week, most likely. But . . . why? Seriously, why do we all have so much experience being treated like crud? Economists,…

When you’re in business, not everyone will like what you have to say. If you like to be liked (as I do), this sort of stinks. But there’s another way to think of this. Having a strong point of view means that someone (or maybe a lot of people)…

If you’re following along, you’ll remember that last week, I wrote about how businesses over-rely on things like bullet points and features and benefits (the what and how) in their marketing copy, instead of clearly expressing their WHY. In doing…

The clich√© is that running a business is a marathon, not a sprint. It’s not a bad¬† saying. I mean, I’ve run marathons, and I get that things take the time they take. But that’s last generation’s metaphor. I think I’ve got one that…

My brothers and sisters (and even my own mother!) have sometimes accused me of being a diva. I know it’s their way of teasing me because I’m the youngest (of 7!), and I didn’t have to share bathwater or a bedroom. Yes, it’s true that by the…