content marketing

Transparency is a word that has come up in several of my conversations with clients in the past week. I’m also reading Dan Ariely’s book, The (Honest) Truth About Dishonesty, so questions of honesty and disclosure are really on the brain right…

Have you ever launched a new web site? I have. Six or seven times now. It’s really hard. It plays with your sense of timing. You think it will never be done or ready, right up until the minute it goes live. And then, suddenly, it’s there in the…

I’ve never been away from this blog for so long! One week turned into two weeks, which turned into two months. And here we are. Sigh. It’s not that I feel guilty. Rather, I feel like I’m overflowing with things to say! I have a running list…

I’ve had dozens of discussions about whether a given piece of content is too long. These exchanges have often been with designers (you know how those visual people are) and have generally gone like this: Designer: “This is too much copy.” Me:…

I have messed up so many times over the years that I’ve come to a conclusion: messing up is a best practice. I’m not talking about failure. Failure is trendy right now, inspiring conferences and motivational speeches. No, I’m talking about…