My Substack
I’m a sucker for a pretty picture of a dress. Scrolling through “New Arrivals” at Modcloth and adding pieces to my “Love List” is one of my favorite things to do when I’m tired of thinking. But while I might be a mindless window shopper,…Read More- This week, Part 2 of the series on using your story to market your business digs into how to craft messages that flow from your story. Hear examples of how a couple of organizations are making their stories work for them! (Did you miss Part…Read More
- This week, Part 1 of the series on using your story to market your business tackles the big question of: “Oh crap, what the hell is my story?” Watch this video, and stay tuned for Part 2, which will be posted next Wednesday! (Update: Part 2 is now…Read More
I retweeted a quote a few days ago that has stuck with me. It’s from William Faulkner, and it’s this: “If a story is in you, it has to come out.” When I first read it, it felt stunningly true. It helps that I love Faulkner—spurred by the fact…Read More
Every week, I see another industry article on storytelling. How to use it to create emotional connections. How GE is doing it. How Google is doing it. It’s on HuffPo and all over the blogosphere. Fast Company, Harvard Business Review, and Forbes have…Read More