web copy

Draw a site map. Outline your navigation bar. Gather your copy and your images. Of course, do all of this. But then, get out of your head for a while. And just think about what you want your web site experience to feel like. The best way to do that…

I used to sit in the back of Sr. Cecilia’s Freshmen English class and scribble poetry. I wasn’t much interested in what we were reading. Nathaniel Hawthorne and Thomas Hardy were old guys whose problems in no way jived with mine. But I got…

My whole life, I hated coffee. I mean, of course I drank Frappuccinos and the like. But the stuff inside actual coffee pots at home? Bitter. Battery acid. Ick. And then I had a kid. My go-to drink for morning wake up—water—wasn’t cutting it on…

There is something about the freshness of a new page that is so¬† . . . inspiring. And energizing. You can say anything you want. It’s pure opportunity, unedited. In a few days, we get a metaphorical new page, with the new year. But you can make…

In April of 1942, a young woman who was eight months pregnant was widowed suddenly. Her husband, just 42, died of high blood pressure (there weren’t any drugs to control it as there are now). She already had an 8-year old girl and an 11-year old boy at…