web copy
I’m a sucker for a pretty picture of a dress. Scrolling through “New Arrivals” at Modcloth and adding pieces to my “Love List” is one of my favorite things to do when I’m tired of thinking. But while I might be a mindless window shopper,…Read More- This week, Part 1 of the series on using your story to market your business tackles the big question of: “Oh crap, what the hell is my story?” Watch this video, and stay tuned for Part 2, which will be posted next Wednesday! (Update: Part 2 is now…Read More
Every week, I see another industry article on storytelling. How to use it to create emotional connections. How GE is doing it. How Google is doing it. It’s on HuffPo and all over the blogosphere. Fast Company, Harvard Business Review, and Forbes have…Read More
With Content Strategy as an emerging field, writers, designers, web editors and developers, and programmers are becoming more specialized regarding content. It’s good and exciting . . . but potentially confusing for companies that know they need help…Read More
Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…Read More