web copy

A few months ago, I gave a talk about how to tell your story through your marketing to an audience of business mentors: people who were actively counseling start-ups. All of these experienced executives knew their stuff. But this story business? I saw…

About seven years ago, I wrote some web site copy for a really cool little gourmet wholesale coffee roaster. The guys who owned it had a great story. But I can’t quite remember it. Because mostly what I remember is that I wasn’t allowed to use…

I have two things to tell you about editing, and the first one I learned from my rose bushes. They are rambling fairy roses and although I love my garden something crazy, I don’t love these roses (we inherited them with the house—of which this is not…

At least a third of my little chats with my almost-five-year-old son are re-living his greatest moments. I call them the “Best Of Max” conversations. “Mommy, remember when I ate five pieces of pizza that night? Remember when I first climbed that…

I doubt poet William Carlos Williams was thinking about what was the right amount of copy when he wrote: “So much depends upon a red wheelbarrow, glazed with rain water beside the white chickens.” One sentence and done. The Google home page of…