web copy

When it comes to the contents of my writing portfolio, I’ve been all over the place in the last 14 years. As a young magazine journalist trying to build credibility (“Really, I’m a writer!”), I put every national clip I had on my first web…

I was having a conversation with a client the other day. We were working on refining the mission statement and brand promise/elevator pitch for his company. He’s been in business for more than a dozen years, so he’s not new to this game. “People…

Have you noticed how much content there is in the world? Here’s what I think: more of it should be extraordinary. Not all of it Some content can be ordinary. Some can simply do the minimum of what content needs to do. A solid “C”…

My closest friends know that I’m obsessed with writer Ann Patchett, mostly because I talk about her, you know, constantly. I could write a whole newsletter about my obsession with her (I might at some point—you’ve been warned), but for today, I’m…

I’m working on developing a new video for my brand. It’s had me perusing the web, searching for relevant statistics about creating content in today’s media landscape. I’ve never been the numbers girl, but I know my audience likes them. So I want…