marketing
As you gear up for the new year (I’m SO ready for a new year), it’s time to take a fresh look at your company’s story—specifically, the opportunities out there to tell your story that you might be overlooking. Some of you are already doing a…Read More
Draw a site map. Outline your navigation bar. Gather your copy and your images. Of course, do all of this. But then, get out of your head for a while. And just think about what you want your web site experience to feel like. The best way to do that…Read More
I used to sit in the back of Sr. Cecilia’s Freshmen English class and scribble poetry. I wasn’t much interested in what we were reading. Nathaniel Hawthorne and Thomas Hardy were old guys whose problems in no way jived with mine. But I got…Read More
This tiny sign, stuck haphazardly along the road, caught my eye the other day. My first thought was: Really, this is your ad campaign? Just coming right out and saying “Be a foster parent”? You expect a side-of-the-road command against the…Read More
There is something about the freshness of a new page that is so¬† . . . inspiring. And energizing. You can say anything you want. It’s pure opportunity, unedited. In a few days, we get a metaphorical new page, with the new year. But you can make…Read More