marketing

With Content Strategy as an emerging field, writers, designers, web editors and developers, and programmers are becoming more specialized regarding content. It’s good and exciting . . . but potentially confusing for companies that know they need help…

In the middle of a meeting last week with a client, their curtains fell down. The panels were attached with Velcro, and they unattached themselves loudly, peeling away from one end of the floor-to-ceiling window to the other. “That happens,” my…

Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…

“What’s your business called?” she asked. I felt dread. I hate this question. Actually, what I hate is not having an answer. What kind of business owner doesn’t even have an answer to this most basic question? Actually, I have an answer. It…

I have a thing I do with a hill each week. I run up it, at as brisk of a pace as I can manage. And then I do it three or four more times. It’s totally terrible. But it’s awesome too, because it’s a fantastic workout. And because everything…