marketing

Last week was tough, weather-wise. If you live anywhere that’s not the desert or the deep south, you are probably right there with me. Snow upon snow upon snow. And then a little more snow. And lots of subzero temperatures. All of this added up to…

My youth was filled with crappy cars. Or, more accurately: stories about crappy cars. By the early 1960s (a good 10 years before I came along), my parents had four kids crammed into that very Volkswagen Beetle you see pictured here. My oldest brother…

It may or may not be a surprise to you that Katy Perry didn’t get paid a dime to play the Super Bowl this past weekend. Neither did performers in recent years like Bruno Mars or Beyonc√©. It’s not a surprise to me at all. There was a rumor that…

I’m working on developing a new video for my brand. It’s had me perusing the web, searching for relevant statistics about creating content in today’s media landscape. I’ve never been the numbers girl, but I know my audience likes them. So I want…

I’m a sucker for a pretty picture of a dress. Scrolling through “New Arrivals” at Modcloth and adding pieces to my “Love List” is one of my favorite things to do when I’m tired of thinking. But while I might be a mindless window shopper,…