the story economy

I spent the weekend Rainbow Loom-ing with my kid, Max. It’s stupid outside, so really, what else is there to do? He has been asking for a kit since last year, when his kindergarten classmates first started showing up with bracelets. I foresaw tiny…

As you gear up for the new year (I’m SO ready for a new year), it’s time to take a fresh look at your company’s story—specifically, the opportunities out there to tell your story that you might be overlooking. Some of you are already doing a…

Being married is similar to running a business—probably in lots of ways. But the similarity I’m thinking about now is that each one has a story about the early days, and when things are healthy, the story stays good. But when things aren’t going so…

Twenty-eight years ago, Stacy Burns made my life hell. I had just joined the gymnastics team at the local Y, and Stacy was a tomboy who liked to tease in a gruff, unfriendly way. At the time, I thought she was a bully—although now, of course, I see it…

I’m not sure I’ve ever done a follow up post to the previous week’s newsletter. So this feels like a fun and novel idea! So, if you remember, last week, I wrote about a not-super-nice guy who came up to me after I had just finished speaking and…