the story economy
- This week, Part 1 of the series on using your story to market your business tackles the big question of: “Oh crap, what the hell is my story?” Watch this video, and stay tuned for Part 2, which will be posted next Wednesday! (Update: Part 2 is now…Read More
I retweeted a quote a few days ago that has stuck with me. It’s from William Faulkner, and it’s this: “If a story is in you, it has to come out.” When I first read it, it felt stunningly true. It helps that I love Faulkner—spurred by the fact…Read More
Every week, I see another industry article on storytelling. How to use it to create emotional connections. How GE is doing it. How Google is doing it. It’s on HuffPo and all over the blogosphere. Fast Company, Harvard Business Review, and Forbes have…Read More
All I can do after this crazy weekend is reflect on the nature of signs. Baked into human intelligence is our reliance on signs to tell us, you know, everything: the weather, if someone loves us, if a car is about to turn right, if a terrorist attack…Read More
On Monday, I turned 40. It was a really good birthday, and in the week leading up to it, I thought about my new decade and what I wanted to make of it. So, of course, I created a Pinterest board about it. (Creating a Pinterest board is one of the…Read More