the story economy

A few months ago, I gave a talk about how to tell your story through your marketing to an audience of business mentors: people who were actively counseling start-ups. All of these experienced executives knew their stuff. But this story business? I saw…

I don’t know this woman. According to the caption, I do share a name with her, which offers some sort of kinship. But I don’t know her story. All I know is that she is in my grandfather’s album, and the picture was taken circa 1930. Paging…

First of all, welcome new subscribers! I’ve been doing a bit of speaking lately, so I know I’ve got some new people. You’re probably trying to figure out what goes on in this newsletter. Well, what doesn’t go on is a bunch of the same old advice…

This past Saturday, I headed down to The City Flea here in Cincinnati. It’s such a great event: food trucks, music, amazing shopping for vintage and handmade and weird stuff—all set against the backdrop of our beloved Music Hall in a restored urban…

About seven years ago, I wrote some web site copy for a really cool little gourmet wholesale coffee roaster. The guys who owned it had a great story. But I can’t quite remember it. Because mostly what I remember is that I wasn’t allowed to use…