content marketing

I’ll never forget watching myself on camera in Sister Cecelia’s freshman speech class. I was 14, awkward as hell, and truly awful at communicating a message. As part of our “training,” she recorded each of us giving a speech. Standing in front of…

Have you noticed how much content there is in the world? Here’s what I think: more of it should be extraordinary. Not all of it Some content can be ordinary. Some can simply do the minimum of what content needs to do. A solid “C”…

Today, let’s play multiple choice. Which do you think is easier to do? THIS . . . . . . OR THIS? The second one—doing the splits—is far easier for me than the first, where I’m self-consciously trying to be fun! I know this…

My closest friends know that I’m obsessed with writer Ann Patchett, mostly because I talk about her, you know, constantly. I could write a whole newsletter about my obsession with her (I might at some point—you’ve been warned), but for today, I’m…

It may or may not be a surprise to you that Katy Perry didn’t get paid a dime to play the Super Bowl this past weekend. Neither did performers in recent years like Bruno Mars or Beyonc√©. It’s not a surprise to me at all. There was a rumor that…