content marketing

I’ve never been away from this blog for so long! One week turned into two weeks, which turned into two months. And here we are. Sigh. It’s not that I feel guilty. Rather, I feel like I’m overflowing with things to say! I have a running list…

I’ve had dozens of discussions about whether a given piece of content is too long. These exchanges have often been with designers (you know how those visual people are) and have generally gone like this: Designer: “This is too much copy.” Me:…

I have messed up so many times over the years that I’ve come to a conclusion: messing up is a best practice. I’m not talking about failure. Failure is trendy right now, inspiring conferences and motivational speeches. No, I’m talking about…

I’m getting quieter. It shouldn’t be surprising, given that my origins involve being a quiet girl. But this is a very different kind of quiet. Not at all to do with the shyness that characterized my early years. This is quietness of…

When it comes to the contents of my writing portfolio, I’ve been all over the place in the last 14 years. As a young magazine journalist trying to build credibility (“Really, I’m a writer!”), I put every national clip I had on my first web…