messaging
Have you noticed how much content there is in the world? Here’s what I think: more of it should be extraordinary. Not all of it Some content can be ordinary. Some can simply do the minimum of what content needs to do. A solid “C”…Read More
Last week was tough, weather-wise. If you live anywhere that’s not the desert or the deep south, you are probably right there with me. Snow upon snow upon snow. And then a little more snow. And lots of subzero temperatures. All of this added up to…Read More- This week, Part 2 of the series on using your story to market your business digs into how to craft messages that flow from your story. Hear examples of how a couple of organizations are making their stories work for them! (Did you miss Part…Read More
- This week, Part 1 of the series on using your story to market your business tackles the big question of: “Oh crap, what the hell is my story?” Watch this video, and stay tuned for Part 2, which will be posted next Wednesday! (Update: Part 2 is now…Read More
I retweeted a quote a few days ago that has stuck with me. It’s from William Faulkner, and it’s this: “If a story is in you, it has to come out.” When I first read it, it felt stunningly true. It helps that I love Faulkner—spurred by the fact…Read More