messaging

I doubt poet William Carlos Williams was thinking about what was the right amount of copy when he wrote: “So much depends upon a red wheelbarrow, glazed with rain water beside the white chickens.” One sentence and done. The Google home page of…

Sometimes I worry that “storytelling” is about to jump the shark. Because right now, everyone is touting storytelling (stories, stories, stories!). Countless articles and books have told us the benefits of stories. Storytelling as a leadership…

This tiny sign, stuck haphazardly along the road, caught my eye the other day. My first thought was: Really, this is your ad campaign? Just coming right out and saying “Be a foster parent”? You expect a side-of-the-road command against the…

My whole life, I hated coffee. I mean, of course I drank Frappuccinos and the like. But the stuff inside actual coffee pots at home? Bitter. Battery acid. Ick. And then I had a kid. My go-to drink for morning wake up—water—wasn’t cutting it on…

I think the best hire any marketing department could make would be a four-and-a-half year old. I mean, okay, there are some obvious problems. But let’s not focus on those. Let’s just focus on this: no one is better at making you think about and…