the WHY question
The other day, I got an invitation in the mail addressed to “Mr. and Mrs. [my husband’s full name],” and I had a full-on rant. My husband was walking into the kitchen as I started yelling. “This isn’t even my last name! Even if I had changed my…Read More
My neighborhood is one giant construction zone. All day long, dump trucks and concrete trucks cruise the neighborhood. There is an excavation vehicle on every corner and multiple lumber deliveries every day. If you sit quietly on any given morning, you…Read More
Sometimes I look at the chaos around me, like . . . an email inbox teeming with messages regarding things I need to do rush jobs for clients on top of already mounting deadlines articles about industry trends that I know I should read to…Read More
I’ve been thinking a lot about books lately. Well, I’m pretty much always thinking about books. But I’ve been in a ravenous reading phase the past month. Probably because it’s so hot and the mosquitoes are so obnoxious, that I’ve found…Read More
Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…Read More