The Story Economy Blog

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    This little Leather Leaf has been in its original pot all summer, and it probably wouldn’t kill it to stay here for another summer. It just wouldn’t grow. If I want it to thrive, I have to replant it in a container that represents the size I want it…
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    If you watch Project Runway, you’ve heard Heidi Klum say it many times: One day you’re in, and the next day you’re out. To the one who is out, she offers her signature farewell: auf wiedersehen. Every week, she and her fellow judges go through a…
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    Everyone has a bad customer service story. Actually, everyone has multiple bad customer service stories. One for every day of the week, most likely. But . . . why? Seriously, why do we all have so much experience being treated like crud? Economists,…
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    When you’re in business, not everyone will like what you have to say. If you like to be liked (as I do), this sort of stinks. But there’s another way to think of this. Having a strong point of view means that someone (or maybe a lot of people)…
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    If you’re following along, you’ll remember that last week, I wrote about how businesses over-rely on things like bullet points and features and benefits (the what and how) in their marketing copy, instead of clearly expressing their WHY. In doing…
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