content strategy

When I’m not writing essays about how I realized my daily glass of wine wasn’t so great, stories about teenage YouTubers, or books about honesty, I help hospitals figure out their web content. I spent a few days last week with the marketing team of…

My closest friends know that I’m obsessed with writer Ann Patchett, mostly because I talk about her, you know, constantly. I could write a whole newsletter about my obsession with her (I might at some point—you’ve been warned), but for today, I’m…

I’m working on developing a new video for my brand. It’s had me perusing the web, searching for relevant statistics about creating content in today’s media landscape. I’ve never been the numbers girl, but I know my audience likes them. So I want…

Sometimes I look at the chaos around me, like . . . an email inbox teeming with messages regarding things I need to do rush jobs for clients on top of already mounting deadlines articles about industry trends that I know I should read to…

You know the feeling you get when you rediscover something you thought wasn’t there for you anymore—and it just wraps its arms around you so tightly? That’s how I felt last Thursday, at an event held in Chicago by the American Society of…