brand voice
My kid Max likes to draw. Seeing as how it doesn’t require a TV or mobile device or Wii remote, I encourage him to draw his little fingers off. Lately, my husband and I have been the beneficiaries of his creative outpouring. He spends Saturday…Read More
About seven years ago, I wrote some web site copy for a really cool little gourmet wholesale coffee roaster. The guys who owned it had a great story. But I can’t quite remember it. Because mostly what I remember is that I wasn’t allowed to use…Read More- Posted in brand voice, language
In no particular order. (Except number one: it is, in fact, number one). 1. Every business, brand, freelancer, consultant, job candidate, or presenter needs to bring a voice to their message. 2. The best brand voices evolve: they’re not just…Read More 
Draw a site map. Outline your navigation bar. Gather your copy and your images. Of course, do all of this. But then, get out of your head for a while. And just think about what you want your web site experience to feel like. The best way to do that…Read More
I used to sit in the back of Sr. Cecilia’s Freshmen English class and scribble poetry. I wasn’t much interested in what we were reading. Nathaniel Hawthorne and Thomas Hardy were old guys whose problems in no way jived with mine. But I got…Read More