The Story Economy Blog

My mom’s back is bothering her. She is 77, and she rarely complains. So for her to say something, it’s pretty real. She’s even starting to walk all hunched over. “Mom, go to the doctor,” my sisters and I keep telling her. I will wait until…

Draw a site map. Outline your navigation bar. Gather your copy and your images. Of course, do all of this. But then, get out of your head for a while. And just think about what you want your web site experience to feel like. The best way to do that…

I used to sit in the back of Sr. Cecilia’s Freshmen English class and scribble poetry. I wasn’t much interested in what we were reading. Nathaniel Hawthorne and Thomas Hardy were old guys whose problems in no way jived with mine. But I got…

This tiny sign, stuck haphazardly along the road, caught my eye the other day. My first thought was: Really, this is your ad campaign? Just coming right out and saying “Be a foster parent”? You expect a side-of-the-road command against the…

Sometimes I wonder what would have happened in Pride and Prejudice if Elizabeth Bennet had just been able to do a Google search of Mr. Darcy ahead of time? I think it would have looked something like this: ¬†Mr. Darcy|LinkedIn Derbyshire area;…