The Story Economy Blog

I doubt poet William Carlos Williams was thinking about what was the right amount of copy when he wrote: “So much depends upon a red wheelbarrow, glazed with rain water beside the white chickens.” One sentence and done. The Google home page of…

I just keep thinking of one word: “release.” Release. It came to me again during a run this past Sunday. Five miles in and I’m thinking of all the ways in which release moves us forward. From the big, big to the small, small. And how there…

Sometimes I worry that “storytelling” is about to jump the shark. Because right now, everyone is touting storytelling (stories, stories, stories!). Countless articles and books have told us the benefits of stories. Storytelling as a leadership…

When I was about 11, I started riding the city bus to gymnastics practice at the YMCA about eight miles away. We shared rides with another family a couple of days a week. But of course I wanted to go every day. So my mom handed me a bus schedule. I would…

In no particular order. (Except number one: it is, in fact, number one). 1. Every business, brand, freelancer, consultant, job candidate, or presenter needs to bring a voice to their message. 2. The best brand voices evolve: they’re not just…