branding
Last week, I was at a writer’s conference in New York City. Whenever I go to events like this, I alternate between inspiration and overwhelm. Friday evening, after the final session for the day wrapped, I knew exactly what I needed: falafel and a walk…Read More- I’ll never forget watching myself on camera in Sister Cecelia’s freshman speech class. I was 14, awkward as hell, and truly awful at communicating a message. As part of our “training,” she recorded each of us giving a speech. Standing in front of…Read More
It may or may not be a surprise to you that Katy Perry didn’t get paid a dime to play the Super Bowl this past weekend. Neither did performers in recent years like Bruno Mars or Beyonc√©. It’s not a surprise to me at all. There was a rumor that…Read More- This week, Part 2 of the series on using your story to market your business digs into how to craft messages that flow from your story. Hear examples of how a couple of organizations are making their stories work for them! (Did you miss Part…Read More
- This week, Part 1 of the series on using your story to market your business tackles the big question of: “Oh crap, what the hell is my story?” Watch this video, and stay tuned for Part 2, which will be posted next Wednesday! (Update: Part 2 is now…Read More