brand voice

[caption id="attachment_2492" align="alignright" width="375"] Photograph 057 by Ashley Schweitzer found on minimography.com[/caption] Between a long and noisy spring break (not a break for me), being wiped-out sick and then wiped-out sick again, and…

In a recent interview with the blog DearEnglishMajor.com about my career trajectory and advice for English majors (go English majors!), I concluded by saying, “Sometimes, I think I owe the success of my career to my ability to have a really good…

I got the best compliment from another writer a few weeks ago. She said, “When I read your blog, it really sounded like you. It’s as if you were sitting here talking to me.” I was thrilled, because that is my exact goal! It wasn’t…

I’m a sucker for a pretty picture of a dress. Scrolling through “New Arrivals” at Modcloth and adding pieces to my “Love List” is one of my favorite things to do when I’m tired of thinking. But while I might be a mindless window shopper,…

Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…