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This little Leather Leaf has been in its original pot all summer, and it probably wouldn’t kill it to stay here for another summer. It just wouldn’t grow. If I want it to thrive, I have to replant it in a container that represents the size I want it…

If you watch Project Runway, you’ve heard Heidi Klum say it many times: One day you’re in, and the next day you’re out. To the one who is out, she offers her signature farewell: auf wiedersehen. Every week, she and her fellow judges go through a…

Everyone has a bad customer service story. Actually, everyone has multiple bad customer service stories. One for every day of the week, most likely. But . . . why? Seriously, why do we all have so much experience being treated like crud? Economists,…

When you’re in business, not everyone will like what you have to say. If you like to be liked (as I do), this sort of stinks. But there’s another way to think of this. Having a strong point of view means that someone (or maybe a lot of people)…

If you’re following along, you’ll remember that last week, I wrote about how businesses over-rely on things like bullet points and features and benefits (the what and how) in their marketing copy, instead of clearly expressing their WHY. In doing…