vulnerability

Setting: After a super busy couple of months, Judi takes the time to try something new in her work. She is both excited and nervous—the perfect conditions for The Resistance to swoop in. Half schoolyard bully, half goblin, The Resistance fights…

I do a thing with ideas that will probably sound really weird. I did it while writing this. Here’s how it goes: I open a blank document for whatever it is I’m working on, like this newsletter, or an article, speech, web site or other marketing…

In the middle of a meeting last week with a client, their curtains fell down. The panels were attached with Velcro, and they unattached themselves loudly, peeling away from one end of the floor-to-ceiling window to the other. “That happens,” my…

I had an enlightening lunch the other day. I was with two colleagues, and we were talking about social media. One of these colleagues is what I would call “off the social media grid”: no Facebook, Instagram, or Twitter, a little-used Pinterest…

Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants! But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…