Aha Media Group
Aha Media Group provides content strategy and digital communications solutions including web writing and content development. As a writer for AMG, I create healthcare content for their clients—including several US News & World Report top-ranked hospitals. I interview stakeholders to learn about their programs and services, create information architectures, develop content outlines, craft key marketing messages, and write the page-specific content. Some of the content I write is more marketing focused, while other pieces are very condition/disease-specific. Writing for AMG has taught me the value of writing empathetic, succinct, and consumer-friendly healthcare content—because people searching for healthcare information want both reassurance and answers.