August 24, 2011
Issue 1: Welcome!
I am so excited you’re all here! Many of you getting this very first newsletter are family or friends (thanks for signing up!). But some of you, I just met. And since it’s always good to share interesting details about yourself when you meet someone, here are some about me: I love the color aqua, the texture of hosta leaves, and laughing babies. I hate running in the humidity, the dryness of red wine, and sneaky pain of paper cuts.
See, you know me already! If you’ve heard me speak, read my sewing blog, or chatted with me, you might also know that I’ve been a freelance writer for almost 10 years.
When I started out in early 2002, I had no idea what I was doing. I just knew that I didn’t want to get laid off again (I was laid off twice within six months), and that I was tired of people telling me that I couldn’t do anything “real” with an English degree. I’d always wanted to be a freelance writer, and since I was 27 and had nothing to lose, I went for it. I built my business one magazine story and copywriting client at a time, and I can’t imagine doing anything else. The fact that I now comfortably support my family (husband and two babes) by writing makes me endlessly happy.
But earlier this year, I stopped loving it all so much. Or, I should say, I stopped loving the idea of chasing random bylines, and jumping through the hoops of the dysfunction that is the magazine industry. Don’t get me wrong: I have editors I still cherish (you know who you are), and there are types of pieces I still enjoy writing. But the process (pitch story, get ignored, beg to write story, eventually write story, edit story, re-edit story, re-edit story again after 3rd new editor comes on board because everyone else has been laid off, beg to get paid for story, beg some more, eventually check comes, rinse, repeat) was becoming increasingly painful.
After soul-searching (and working with business coach Darla LeDoux), I realized that the reason I do what I do is because I want to tell the stories that help people connect. When people connect—to each other and to the products, services, and information they need—life is better. And I like the idea of life being better. The medium can change from year to year or decade to decade: it doesn’t matter. I’m a storyteller, and I’ll keep finding ways to help people connect.
Right now, I am so excited to work with passionate, forward-looking people who need help telling a story, whether it’s writing website copy, an article, a speech, or other marketing material.
I’m playing with the term “copy strategist” because it sounds a little sweet and fancy. But my main function is to help you connect. In this newsletter, I’ll be bringing you actionable tips, musings, helpful resources, and special announcements. Thanks for tuning in!